Industry and business associations play a key role in product safety through their leadership, advocacy and communication activities. Here are some steps to achieve product safety if you are an industry or business association, as well as help in finding an association if you are a business.
Industry and business associations exist for many different sectors of the consumer product market. They include those that make and sell products as well as those that provide products through a service, such as hospitality and child care facilities. Industry and business associations can benefit their members through effective policies and systems.
These associations have the opportunity to play a very important role in product safety through their leadership, advocacy and communication activities.
As an association, there are key steps you can take to achieve product safety in your sector.
Provide your members with relevant information, such as:
information and updates on regulation
regulators’ enforcement activities.
product hazard reports
design advice
case examples to encourage compliance with safety standards and regulations.
Provide shared access to research and strategies
Give your members shared access to product and/or industry specific safety research and product safety strategies so everyone can see details of new information at the same time.
Promotional activities
Conduct activities to promote product safety across your sector. These could include sponsoring education campaigns or supporting relevant community groups.
Provide product safety advice and training to your members.
Help members improve their understanding of safe design and marketing.
Work with members to improve their ability to manage risks.
Encourage members to plan ahead for recalls—a recall crisis can affect your whole sector.
Address any product safety issues with individual members and work with them to achieve compliance.
You can assist with and take part in discussions between regulators and members, especially when regulators are making important decisions about products and/or services. You can also deal with key product safety players to represent your members’ interests, such as:
governments
safety standards writers
consumer groups.
It is important that as many groups as possible work together to achieve product safety for the whole community.
Have a corporate social responsibility (CSR) program
Corporate social responsibility (CSR) programs encourage companies to consider the impact of their activities on the community and society in general. Product safety is part of CSR. As an association, you can:
promote your own CSR program, and
assist your members to understand the principles and benefits of CSR.
Look for opportunities to alert people to product safety hazards on behalf of your industry and members. You can do this in your online, print, media and face-to-face communications.
Leading Australian product liability lawyer Dr Jocelyn Kellam believes that product recalls are connected to corporate social responsibility (CSR) in the context of consumer rights.