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Since many imported consumer products are sold in Australia, importers play a vital role in product safety.  Under Australian product safety laws, importers are treated as manufacturers in the supply chain.  Importers often have control or influence over product design and other aspects of products. If you are an importer, follow the steps here to ensure that you only import safe products for the Australian market.

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Importing safe products

As an importer, there are a number of steps you can take to make sure your products are safe.

1. Follow a compliance procedure

To reduce the risk of breaching product safety regulations, importers should consider using a product safety compliance procedure for every product they import. If you are an importer, set up a procedure that at least includes:

  • conducting a hazard analysis and risk assessment for each product line
  • finding out if mandatory product safety standards or bans apply
  • understanding the details of requirements for any relevant regulations that apply to product lines
  • finding out if and what mandatory warnings, information and instructions need to go on or with the product before it enters the Australian market
  • knowing your manufacturers and the products that they supply to you—do your research and visit tyour manufacturers whereever possible
  • understanding all the testing and quality assurance processes that the products you are importing have gone through. It is vital to ensure that the testers are properly certified and qualified, such as through NATA and/or JAS-ANZ
  • identifying products that require further testing and find the right testers—see below
  • developing good stock control procedures
  • developing a recall plan, including when to conduct a recall and the procedures.

2. Ensure overseas manufacturers comply

Make sure you specify to manufacturers the need for compliance with Australian safety standards and regulations, when:

  • submitting product designs to manufacturers
  • ordering products.

3. Influence safe product design

Although manufacturers are usually in charge of a product’s design stage, importers can often have control or influence over design and other aspects, such as marketing and safety instructions. You should make sure that manufacturers design safety into products.

4. Ensure necessary tests are done

Many products need testing to check that they are safe. While you can visually check some safety aspects, performance and strength requirements need qualified and accredited testers with the right equipment. This is usually the only way that suppliers can know if their products meet safety standards.

As an importer you must ensure that the manufacturer has got any required tests done before sending the products.  You can do this by:

  • asking for independent assessment and certification for the product—see information on testing
  • reading reports on tests done on the products you intend to import and see if they comply with mandatory standards, or other safety measures.

5. Check products before distribution

Conduct visual checks and sample testing before distributing products to ensure they comply.

6. Manage your risk

Importers often deal in many different types of products.  Stock control can be a challenge, especially for large volumes of low value items.  Even so, as an importer you have a vital responsibility to supply safe products to the Australian public.  To do this, it is essential that you have a risk management process in place.

Australian/New Zealand Standard 4360:2004 ‘Risk management’ provides general advice on managing risk.  Suppliers should apply this standard to all stages in the life of a product.  You usually get the most benefit when you apply the risk management process right from the start.

7. Monitor product safety in your industry

Check the Product Safety Recalls Australia website regularly for updates on any unsafe products supplied by others and use the information provided on this website.

Role of suppliers

Tips, myths and FAQs

For all business related tips, view Business focused tips.

For all business related myths, view Business focused myths.

For all business related FAQs, view Business focused FAQs.



View Bans for the current national, state and territory product safety bans.

Mandatory Standards

Mandatory Standards

View Mandatory standards for the current national, state and territory product safety mandatory standards.



Check for any recalls related to this page.


Read this tip to see how breaking product safety laws can cost you time, money and stress.

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