Novelty cigarettes look like real cigarettes and often contain hydrated magnesium silicate, which is the primary ingredient in talcum powder. The user pretends to smoke by exhaling on the cigarette, which releases the hydrated magnesium silicate from the tip. This fine talc powder is meant to look like smoke rising from the (fake) cigarette.
If the user inhales on the cigarette, there is a risk that the user will breathe in the hydrated magnesium silicate and suffer illness and damage to their lungs.
To minimise risks, there is a permanent ban on novelty cigarettes, also known as ‘puff cigarettes’, or any product of a similar design containing hydrated magnesium silicate or other similar substances.