The Battery Controlled - Australian parents protect children from swallowing lithium batteries
The Battery Controlled is a campaign supported in Australia by Energizer, in partnership with Kidsafe and the ACCC, to alert parents and other caregivers to the hidden danger of swallowing coin-sized lithium button batteries.
If a child swallows a button battery, the battery can get stuck in the child's throat and burn through the oesophagus in as little as two hours. Repair can require feeding and breathing tubes and multiple surgeries.
Children under five years old are at the greatest risk.
AUDIO: Light guitar music plays in the background.
VISION: A small child peers over a small white table with various battery-operated devices on top of it: car keys, remote controls and an electric tea-light candle.
TEXT: There is a little known threat in your home.
NARRATOR: There is a little known threat in your home.
VISION: Children are playing and a small girl at the front plays excitedly with a greeting card.
VISION: A toddler plays with an electronic weight scale in a bathroom.
VISION: A small girl picks up a remote control off a coffee table and examines it.
NARRATOR: It’s a small item, the size of a ten cent coin.
VISION: Waist-down shots of a parent walking into a house carrying a small child and a bag.
NARRATOR: And it can cause big problems for your child.
VISION: Parent has put child down next to a table and drops keys onto the table.
NARRATOR: You can find it in everything from remote controls to singing greeting cards.
VISION: The child climbs up and starts playing with the keys, which contain an electronic car locking device.
VISION: An adult and a child are in front of birthday presents, opening a singing card.
NARRATOR: More than a hundred kids worldwide have sustained severe injuries.
VISION: A small child puts a remote control in its mouth.
NARRATOR: Belinda says, her one year old was playing in his bedroom, and 25 hours later, doctors found a battery stuck in his throat.
VISION: Back to original small white table with some devices moved and missing.
VISION: A small girl plays with an electric tea-light candle.
NARRATOR: Ten operations, 23 x-rays and nearly two years later, Hunter has started to eat normally again.
VISION: Woman and children sit on the floor as the woman opens a child’s play book.
VISION: Back to child playing with the keys on the table.
NARRATOR: Two-thirds of his oesophagus was removed.
VISION: A small boy looking through a drawer picks up a clear plastic zip-lock bag containing button batteries.
NARRATOR: If swallowed, the battery sets off a chemical reaction, and can cause severe burns to the oesophagus.
VISION: Lower body shot of an adult and a toddler walking into the bathroom and standing in front of the electronic weight scale.
NARRATOR: Here we have the bathroom scale, down on the floor, ready for the kids to play with – but think again.
VISION: The same toddler is now alone in bathroom looking at the weight scale.
TEXT: It’s estimated that four children per week present to an emergency department with an injury related to a button battery.
VISION: A small boy picks up a black device and takes out the button batteries.
VISION: Another small child opens a singing card and starts picking apart the electronic components.
NARRATOR: Eighteen button battery-related child deaths. Eleven have died in the last seven years.
VISION: The hands of yet another small child with a singing card start to tear it open and pick at the electronic components.
VISION: A small girl on a couch tries to pick apart a black device.
NARRATOR: Kidsafe says the majority of these deaths trace back to a common device that most of us have in our homes: a remote control.
VISION: Two shots of small children playing with remote controls.
NARRATOR: Keep batteries out of reach, get help fast, tell others.
TEXT: Keep out of reach. Get help fast. Tell others.
VISION: A remote control smashes on the floor with its pieces falling apart, including the battery. A small child’s feet and hands appear as the child reaches for the pieces, picks them up and walks away with the battery.