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Risks and injuries from the product
Baby bottle self-feeding devices position a baby bottle or bottle teat so a baby can feed without another person holding the bottle or without adult supervision.
Baby bottle self-feeding devices are dangerous because they may be used without active adult supervision. This increases the risk of caregivers missing important signs that a baby is in distress, such as gagging or discolouration of the lip, tongue or nose that may signal respiratory problems.
Babies can’t regulate the flow of liquid from a bottle or remove the bottle teat from their mouth. The liquid from one of these devices can be dispensed faster than a baby can swallow. This can cause choking, aspiration, vomiting or suffocation.
Using these devices can also lead to:
- facial or head injuries
- strangulation
- ear infections which might result in hearing loss
- tooth decay
- overfeeding
- developmental issues
- an incorrect latch onto the bottle teat, causing air swallowing, digestive discomfort and colic.
Products the ban applies to
The permanent ban applies to baby bottle self-feeding devices that are designed for use without active adult supervision. They include:
- products that position a bottle in an infant's mouth (bottle propping)
- products designed to be worn on a person's body, that hold a bottle in place while it is used for feeding a baby
- flexible straw devices that connect a baby bottle to a teat to allow an infant to feed.
Images show examples of banned baby bottle self-feeding devices. They do not show a complete list of products the ban applies to. Images sourced from websites selling the products.
View the full details of this ban at Consumer Goods (Baby Bottle Self-feeding Devices) Permanent Ban 2026.
Products the ban does not apply to
Supplemental nursing systems. These products allow babies to receive milk from a tube while latched onto a breast. They are typically used to support breastfeeding and supplement a baby's feeding.
Products known as ‘sippy cups’, including trainer cups or straw cups. Sippy cups are more likely to be used for drinking rather than feeding.
Penalties for supplying banned products
Supplying a banned product can result in the ACCC taking action. This may result in a:
- fine
- court enforceable undertaking
- disqualification from being a company director
- court action with penalties
- product recall.
