BleachBright—KeepBright Teeth Whitening Pen

PRA number


Published date

Product description

Pen-shaped applicator for teeth whitening
Identifying features

Other identifying numbers


Reasons the product is recalled

The product contains concentrations of carbamide peroxide in excess of the recognised safe limit of 18% w/w, as set by the Poisons Standard 2011, expert clinical advice, and published scientific risk assessments.

The hazards to consumers

Users of the product may suffer irritation or inflammation to the gums and mouth due to the excessive concentration of carbamide peroxide it contains.

What consumers should do

Immediately stop using the product and return it for a full fefund or a replacement product. For further information, call 1-800-BLEACH (1-800-253224).


Traders who sold this product

Various distributors

Where the product was sold

New South Wales

Recall advertisements and supporting documentation

Recall advertisement

Responsible regulator

Australian Competition and Consumer Commission is the responsible regulator for this recall.

Product category

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