Product description

Take-home teeth whitening kit

See a list of details to help identify the product

Reason the product is recalled

The products contain concentrations of hydrogen peroxide in excess of the recognised safe limit of 6% w/w, as set by the Poisons Standard 2011, expert clinical advice, and published scientific risk assessments.

The hazards to consumers

Users of the product may suffer irritation or inflammation to the gums and mouth due to the excessive concentration of hydrogen peroxide it contains.

What consumers should do

Consumers should cease using the product immediately and discard of their teeth whitening kit safely.

Details to help identify the product

Supplier running the recall

Essential Image

Who sold the product

Sold directly to consumers via the Essential Image website

Identifying product features

No identifying numbers or markings

Identifying numbers

Other identifying numbers

No identifying numbers or markings

Where the product was sold

Nationally

Responsible regulators

Regulators are established or appointed by government. They enforce regulations and rules.

Quote PRA number 2012/13211 when contacting a regulator about this recall.

Recall and remedy questions

Contact the Australian Competition and Consumer Commission if you have:

  • a question about the remedy being offered to you by the business that is responsible for managing this recall, or
  • concerns about the way the business is managing this recall.