The Purely Group—Britt Long & Short Sleeve Romper

Identifying features

Please see the attached document for images of the affected garments.

What are the defects?

The garments do not have the Low Fire Danger warning label. The garments do not comply with the mandatory standard for children's sleepwear and limited daywear, AS/NZS 1249:2003, as amended by regulation.

What are the hazards?

Absence of the label could result in consumers being unaware of the fire danger rating for these garments.

What should consumers do?

Cease using the garments and contact either a Purely Australian or Australian Made store to arrange for a refund. For further information and enquiries, customers can contact their nearest Purely Australian or Australian Made store by phoning 02 8218 1100 (Mon-Fri, 9am-5pm) or at

Lagardère Services Asia Pacific
Traders who sold this product

Purely Australian and Australian Made stores

Where the product was sold
Dates available for sale
  • 1 May 2011 - 28 February 2013

Recall advertisements and supporting documentation

Responsible regulator

South Australia Consumer & Business Services is the responsible regulator for this recall.

South Australia Consumer & Business Services
Product category