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About the pledge
The Australian Product Safety Pledge is a voluntary initiative between the ACCC and online marketplaces. Signatories to the pledge agree to cooperate with the ACCC and proactively strengthen measures to protect consumers from product safety risks when shopping online.
The ACCC developed the pledge in 2020 in collaboration with the first signatories. This was in response to the continued growth in online shopping and the challenges in managing product safety on online marketplaces. Online product safety pledges are also established in Europe, Canada, South Korea and Japan.
In 2026, the ACCC, in collaboration with several online marketplaces, strengthened the commitments and information reporting requirements under the pledge.
Signatories include, but are not limited to, online businesses that facilitate marketplace services, engaging in business-to-consumer or consumer-to-consumer transactions via the internet.
We publish an annual report outlining signatories' overall performance on the pledge.
Current signatories to the pledge
The following online marketplaces have joined the pledge:
- AliExpress
- Amazon Australia
- eBay Australia
- Fruugo
- Gumtree
- Temu
Signatories to the pledge commit to:
- 15 product safety related actions
- reporting annually on their performance, measured against 3 key performance indicators.
Pledge commitments
The pledge commitments aim to strengthen product safety across online businesses through a combination of preventative and corrective actions. A guidance document helps signatories meet the pledge commitments.
The pledge commitments are summarised as follows:
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Regularly monitor Australian and international product safety websites and alerts for information on recalled or unsafe products and be prepared to act immediately. This includes:
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Provide a dedicated contact point for Australian regulatory authorities to:
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Remove the listings in the take-down request, and remove identical unsafe product listings within 2 business days after receiving the request. You should also:
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Help Australian regulatory authorities to contact sellers. This includes:
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Have internal product safety risk management procedures and systems to identify and promptly address product safety issues. This includes:
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Provide a clear pathway for consumers to contact the online marketplace about unsafe product listings. This includes:
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Search for identical product listings within 5 business days following the identification of recalled or unsafe products by Australian regulatory authorities or the online marketplace. You should also:
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Publicly commit to protecting Australian consumers from unsafe products sold on the signatory’s marketplace. |
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Provide ongoing information and training to sellers on complying with Australian product safety laws. This includes:
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10. |
Help Australian regulatory authorities and sellers on recalls. This includes:
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11. | Implement and continuously improve processes to prevent or restrict the sale of banned, non-compliant and recalled products. This includes the reappearance of unsafe products already removed. |
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12. | Identify and take appropriate action against sellers who repeatedly offer unsafe products. This includes sellers who re-list under the same or different names after the product was de-listed. |
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13. | Continuously improve and adopt new technologies to detect and remove unsafe products. |
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14. | Where relevant, apply all commitments to products sold by consumers, including second-hand products, where they can be identified. |
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15. | Regularly review and improve product safety measures used to fulfil the pledge commitments and protect Australian consumers from unsafe products. |
Join the pledge
Online businesses facilitating the supply of products to Australian consumers, and hybrid online marketplace and retailers can express interest to join the pledge by contacting the ACCC.
The Australian Product Safety Pledge is a voluntary initiative which commits its signatories to certain product safety-related responsibilities and reporting on the outcomes and effectiveness of their initiatives, measured against key performance indicators.
Date published: 17 August 2026
The guidance for signatories outlines good practice compliance approaches to help signatories meet each of the pledge commitments.
Date published: 22 June 2026
Annual reports
We publish an annual report outlining overall performance against the key performance indicators for the period.
The pledge key performance indicators allow signatories to show how they’re reducing product safety risks for consumers shopping online. They include a combination of quantitative and qualitative measures. The annual report has aggregated and de-identified information.
Annual reports for years 2021 to 2025 relate to signatory performance against the 2020 Australian Product Safety Pledge.
The Australian Product Safety Pledge annual report outlines the outcomes achieved by signatories from 1 July 2024 to 30 June 2025. It is measured against the key performance indicators of the pledge.
Date published: 5 December 2025
2020 Australian Product Safety Pledge
The 2020 pledge ran between 2020 and 2026. Signatories to the 2020 pledge were:
- AliExpress
- Amazon Australia
- Catch.com.au
- eBay Australia
- MyDeal.com.au
Catch.com.au and MyDeal.com.au were pledge signatories until they ceased trading on 30 April and 30 September 2025, respectively.
Online shopping and product safety
When shopping online, be aware of product safety and your rights as a consumer.
Unsafe online products pose a serious risk to consumers, including physical injury, financial harm, and even death. We have developed some online shopping tips to help consumers understand product safety and their consumer rights.