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Our product safety priorities for 2024-25
Each year, we identify product safety priorities to target the highest priority risks posed by unsafe consumer goods and to raise public awareness.
In 2024-25, the ACCC’s key areas of focus are:
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Young children’s product safetyConsumer product safety issues for young children, with a focus on the safety of nursery products including furniture, baby bottle self-feeding devices and infant sleep products. |
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Product safety onlineStrengthening product safety online including through compliance monitoring, encouraging best practices by online platforms and raising awareness to reduce safety risks from goods sold online, including second hand goods. |
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Sustainability and maintaining product safetySupporting Australia’s transition to a sustainable economy including through education and awareness raising of safety in sustainable products. |
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Emerging technology and product safetyExploring product safety risks associated with the use of emerging technology in consumer products. |
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Improving product safety dataImproving product safety data to enhance our ability to identify emerging product safety issues quickly and effectively. |
Learn more about how we identify and prioritise product safety risks.
How we will implement the priorities
This section outlines some of the important work that we will carry out this year to implement each product safety priority.
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Young children’s product safetyThe ACCC will focus on high-risk product safety issues in nursery products for young children by:
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Product safety onlineThe ACCC will continue to strengthen product safety online through:
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Sustainability and maintaining product safetyThe ACCC will support the transition by households to a more sustainable economy by:
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Emerging technology and product safetyThe ACCC will explore the product safety risks associated with the use of emerging technology by:
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Improving product safety dataThe ACCC will improve product safety data to enhance our ability to identify emerging product safety issues by:
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While we have identified priorities for 2024-25, the ACCC may also pursue other product safety risks which arise during the year and can cause serious harm to consumers.
Key outcomes
We have achieved a number of significant outcomes in support of our previous product safety priorities:
- the recall of LG solar storage batteries
- published the ACCC’s lithium-ion batteries and consumer product safety report
- launched a lithium-ion battery consumer education and awareness campaign
- introduced the world’s first mandatory button battery safety standards, and a national surveillance program in partnership with state and territory consumer protection agencies
- achieved several enforcement outcomes in response to alleged non-compliance with button battery standards
- introduced the Product safety pledge, a voluntary initiative to strengthen product safety measures for online businesses
- increased consumer awareness about infant sleep safety following a safe sleep campaign.