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Risks and injuries from the product

Small high-powered magnets are dangerous if children swallow more than one magnet as they can stick together.

These can damage the walls of the child's intestine or digestive tissue, leading to serious internal injuries including tissue death, infection or sepsis, and death. These magnets also pose a choking hazard to young children.

Symptoms may be difficult for carers and doctors to recognise. An x-ray is needed to see if magnets were swallowed, and to diagnose the cause of a related illness.

Products the ban applies to

Magnets that are separate, loose, or supplied in multiples of two or more and meet all the following criteria are banned.

  • Are small enough to fit into the small parts cylinder, which is a device used for testing in Australian and international toy standards.
  • Have a magnetic flux index greater than 50 (kG)2 mm2.
  • Are marketed by the supplier as, or supplied for use as any of the following:
    • a toy, game or puzzle
    • a construction or modelling kit
    • jewellery to be worn in or around the mouth or nose.

View the full details of this ban at Consumer Protection Notice No. 5 of 2012.

What to do if a banned product is being sold

If you are supplying the product

If you become aware that you are supplying a banned or unsafe product, you must:

  1. immediately stop supplying the product
  2. conduct a product recall and let consumers know
  3. notify the ACCC within 2 days of taking recall action.

If you find the product for sale

If you’re aware of any banned or unsafe products being supplied in Australia, you can report the unsafe product to the ACCC.

Report an unsafe product

Penalties for supplying banned products

Supplying a banned product can result in the ACCC taking action. This may result in a:

  • fine
  • court enforceable undertaking
  • disqualification from being a company director
  • court action with penalties
  • product recall.